Online marketing gurus agree that 2018 will be a year of following the norms in SEO. Shortcuts will not work, and website owners will need to think within the box as far as basics are concerned. In 2018, the focus will be more on simple things like on-page SEO, keyword research, improvement of backlink profile and better image selection. The scope for experimenting, however, lies in content, which needs to be written with a better approach, keeping the target audience in mind.
If all of that seems like a bit overwhelming to you, hire a SEO agency that specializes in both paid and organic marketing. Outsourcing is still a viable choice for smaller firms and agencies that cannot really afford their own team. The best SEO firms are not only focused on traffic and ranking, but they also consider conversion optimization as one of the important points for success. Besides all the other things, they can ensure that you spend on paid marketing and Adwords based on your budget and have the power of free SEO tools at disposal. Get an estimate in advance to understand what may work best for your website, and if required, ask for client references to know the company better!