Getting rid of negative Google search results is an extremely difficult process. Trying to bury or push down these results with branding basics will just not make the cut, which is why you need to utilize online reputation management tactics to take care of those pesky negative results. Online reputation management tactics can effectively take care of any results you wish to push up or down when individuals are googling your business or name. While most individuals will hire an online reputation management firm, there are ways to attempt to take care of these results yourself.
Directly Take the Search Results Down
The most effective way to remove any negative search results is to directly remove them yourself. While this does not work for all cases, it is viable to step to help build your business or personal brand online. Before pursuing this, there are a few things to ask yourself:
- Did you Post the Content – If it was something you posted, whether it was a Facebook post, twitter post, or anything that you have control over, go back and delete it. There is no need to attempt to bury these results if you are easily able to delete it. While it may appear somewhere else if the tweet was screenshotted or uploaded on other sites, deleting the initial tweet is a step in the right direction of removing the main source of where it was posted.
- Did a Friend Post the Content – If a friend has posted anything that you believe could affect your professional future, then ask them to take it down. Make sure that your friend takes the entire picture or video down instead of just untagging you from it. Employers or consumers may still be able to locate it with time, and it is much better to remove the entire image itself than simply just untagging yourself.
- “Right to be Forgotten” and Takedown Request – In areas like the E.U. and Argentina, check to see if the content you wish to be removed can qualify for Google’s Right to be Forgotten. If you are located in the United States, you can look up Google’s legal reasons for removal and follow any steps for submission.
Pay for an “Instantly Fix Your Negative Search Results” Service
If you are not in direct control of the content that individuals can view on Google, then you may be thinking it’s time to pay for an “instantly Fix Your Negative Search Results” service. These services are usually very expensive and take an extensive amount of time to remove the results. Most of the time, the service takes longer than working to bury the negative Google results directly. This is because site owners are not as receptive to the thought of removing content from their site that they have spent time and money creating. Also, it can take time due to the lack of frequency that their email or other various forms of contact information are checked.
It is also important to avoid the scam consisting of removing any negative Google search results overnight. This is completely ineffective and the sites use black-hat SEO practices that attempt to trick search engines in the short term but ultimately will resurface in the long term. This form of online reputation management is a complete waste of time and money and will only bring you back to where you started. Ultimately, paying for an “instant fix to your negative search results” service is not extremely effective and will either take a fair amount of time or just take you back to where you started.
Run a Social Media Campaign
Running social media campaigns can be very helpful to build your online personal brand. Having said that, using this method should be handled appropriately and only should be used in specific cases. This method is usually used after you have already spent time building your online reputation and brand and will aid in presenting positive, long-lasting changes over time. By far, this is one of the most effective foundations for pursuing the creation of a positive image online. Public relations has converted into social media.
While this does not directly bury Google results, it can affect your campaign indirectly. Running a social media campaign creates traction for a specific goal and sends signals to search engines that can’t hurt your efforts in creating an online positive image. In much more simpler terms, running a social media campaign enables more people to see your content which helps ranking positive pages, ultimately pushing down the content of your negative Google results.
Optimize Overall Positive Content – Bury Negative Results Deeper
Overall, the best and most effective way to combat any negative results is through suppressing them with positive results. Creating pages that you are in control of, running social media campaigns, and engaging in social media sites will push those type of results for your business or your name to the top, thus burying any negative Google results deeper.
Going on social media platforms and engaging with communities will create a network of relevant and accurate content that will begin to rise higher on Google when individuals search for you. This will also aid in eliminating any future negative information that is posted up about you because these overwhelmingly positive results will stay toward the top and continue to push the negative results further down. Save yourself money and time by just being patient and utilizing this strategy to ensure that you are maintaining a positive online image for your future employers or consumers.
If you are looking to improve your online reputation management services it starts by following the steps listed above.