What Does Search Engine Optimization Mean For Your Website?


Congrats! You have successfully made it to the transition of putting together a digital space for your brand or company. You, Create Website, you have your business listed and you also have well-curated social media pages. Now you hear the next step is Search Engine Optimization or SEO to your pages on your website and other postings. What does it do is bring your pages up in the list when you have possible target client or audience searching for something similar to what you have to offer.

The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. The steps to successfully implementing SEO and its benefits for your website or brand it’s a three-step process that starts from identifying your target audience to Reviewing and analyzing the received data for better performance of the same.

Target Market Business Analysis

The first step is to understand where and how your brand or company is placed and ranked in the Search Engines and get your website analyzed for any sort of discrepancy that will affect your SEO drive. The next step is to analyze and study the competition and other relevant factors which include the top five searches in your specific niche. Using this as a basis, build an Initial Keyword nomination list that will help you put down what are the possible searches you have popped up at.

Keyword Research & Development

From nomination, further, identify a targeted list of key­words and phrases. Review competitive lists and other pertinent industry sources. Use your preliminary list to determine an indicative number of recent search engine queries and how many websites are competing for each key­word. Prioritize keywords and phrases, plurals, singulars and misspellings. (If search users commonly misspell a keyword, you should identify and use it). Please note that Google will try to correct the term when searching, so use this with care.

Content Optimization and Submission

Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. Start simple, but don’t skip this step. Example: You may decide to increase website traffic from a current baseline of 100 visitors a day to 200 visitors over the next 30 days. Or you may want to improve your current conversion rate of one per cent to two in a specified period. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Using this as a basis, move on to create content that is useful and relevant to the audience and use the identified keywords to bring up your SEO ranks and relevance.