What is SEO? Why Is It So Important In The World Of Digital Marketing?


Search Engine Optimization, also abbreviated as SEO is a set of principles that the website or blog owners have to follow so that they can optimize their websites for search engines like Google, Bing etc. and improvise their search engine rankings. Besides this, it is an ideal procedure to enhance the quality of their website(s) or blog(s) by making it immensely user-friendly, quicker and convenient to navigate.

Search Engine Optimization can also be deemed as a framework as it comprises a set of rules or guidelines, a list of stages and a set of controls.

Why is SEO so Essential?

In today’s dynamic digital world, SEO marketing is just like oxygen for any business website or a blog. It contributes greatly to the growth of a company too, apart from the website. Millions of people rely on the web to answer their questions. Hence, SEO is needed.

If you have a company to prosper for the years ahead, a website or even a blog, give SEO a chance. You can visit Houston SEO services in order to gain a promising future for the website of your company.


Reasons why SEO is essential:

  • Almost every user on the search engine will most probably click on one of the top 10 suggestions on the results page (which is abbreviated as SERPS), so to win the game of the most number of visitors landing on your very own website, to your online web store you need to curb the topmost position on the search engine result page. This is done by SEO.
  • It is not simply about a search engine but also to make your website user-friendly.
  • Users mostly trust the websites that are in the top 5, or maximum to the limit where it lands on the first page of the search engine.

  • It is ideal for the social promotion of your website. Users who are able to find your website on the search engines are most likely to share it on their social media accounts like Facebook, Twitter etc.
  • It is quite vital for the smooth functioning of a website. The website owners can benefit in both direct and indirect ways by using SEO. The direct benefit being an increase in the traffic of the search engine and indirect benefit being having a common checklist to use before you publish the content on your website.